The PURPOSE domain clarifies the driving forces of the organization. Purpose, vision, and mission must be understood by everyone involved in the transformation, if change is supposed to be impactful.

The Culture Domain is where change really happens! No change initiative can survive in a culture that is opposed to transformation. Understanding and optimizing the organization’s culture is vital.

The STRATEGY domain focuses on the Big Picture Components of the organization’s transformation. These can be service, hardware, software, processes, people. Goal-setting, planning, and system implementation happens here.

The OPERATIONS domain takes apart the workflows and processes within the organization. Analogue workflows cannot become digital ones without assessment first.

The INNOVATION domain looks at the new. New processes, new culture, new strategies. New products. New people?

The GROWTH domain puts all other domains together and asks what must be done to implement change sustainably.