The PURPOSE domain clarifies the driving forces of the business. Purpose, vision, and mission must be understood by everyone involved in the transformation.

The Culture Domain is where transformation really happens! Digital Transformation is People Transformation.

The STRATEGY domain focuses on the big-picture components of the business transformation. These can be service, hardware, software, processes, or people.

The OPERATIONS domain takes a look at the workflows within the business. Analogue workflows cannot become digital ones without assessment first.

The INNOVATION domain looks at the "new". New processes, new culture, new strategies. New products. New people?

The GROWTH domain puts all other domains together and asks what must be done to implement change sustainably.